Mumbai,
13th January 2025 –
NARS Cosmetics, the globally celebrated beauty brand founded by renowned makeup
artist and photographer François Nars, is expanding its retail presence in
India with its launch on India’s leading beauty and lifestyle destination Nykaa
(online and in select stores) starting January 10th, 2025. This strategic
partnership underscores NARS’ commitment to making its iconic product range
more accessible to Indian consumers, ensuring they can experience the brand
both online and through in-store interactions.
By
expanding its reach to Nykaa, India’s largest Omnichannel beauty retailer, NARS
aims to strengthen its footprint and cater to the growing customer demand for
premium and high performing beauty products.
With
its bold, bestselling formulas and cutting-edge artistry, NARS is renowned for
cult-classics like Light Reflecting™ Foundation, Orgasm Blush, Natural Radiant
Longwear Foundation, and Radiant Creamy Concealer—all of which will now be
easily accessible to Indian consumers through Nykaa's expansive platform.
Speaking
on this partnership, Sanjay Sharma, India Country Head, Shiseido Group
says “Partnering with Nykaa marks a significant milestone for NARS in India as
we continue to expand our reach and strengthen our presence in this dynamic
market. This collaboration aligns with our vision of creating meaningful
touchpoints for consumers, ensuring greater accessibility to our products and
allowing them to discover, experience, and embrace NARS’ artistry-driven
approach to beauty. NARS has always been about empowering individuals to
express themselves through artistry, and we believe this partnership will
inspire and connect with an even broader audience of beauty enthusiasts across
India.”
Anchit
Nayar, Executive Director and CEO, Nykaa Beauty,
said "At Nykaa, we are committed to bringing the finest beauty brands that
resonate with our consumers’ desires for innovation and excellence. NARS, known
for its bold artistry and timeless products, is a brand we’ve long admired.
We're thrilled to introduce NARS to our platform, confident that it will
inspire consumers to embrace their unique beauty and push the boundaries
of self-expression."
With
this launch, NARS continues to deliver its innovative, rule-breaking beauty
solutions to the dynamic Indian beauty landscape, empowering consumers to
experience the brand’s artistry and excellence like never before.
NARS is available on the Nykaa
website, app and select retail stores across
India.
Shop here: Discover NARS on Nykaa