Chandigarh, Haryana (India), January 07, 2025 : Kushmanda Cosmetics Pvt. Ltd. has announced
the launch of Born16, a need-of-the-hour colour cosmetics brand
designed specifically for Indian women. The brand comes as a solution to
address long-standing beauty challenges faced by women in the country.
The Managing Director of the company, Mrs.
Shweta Sharma Garg, revealed two comprehensive makeup collections: Moon Duchess
and Tamaraa. Each range is thoughtfully designed to offer complete makeup
solutions that are suited to the various skin tones and climate difficulties
faced by Indian women.
- Moon Duchess Collection: Features micro-encapsulated compact and blush, eyeshadow palettes, and
matte lipsticks.
- Tamaraa Collection: Includes microencapsulated serum foundation, compact powders,
blushes, liquid matte lipsticks, mascara, and a dual kajal & eyeliner
stick.
Mrs. Shweta said, “India’s tropical climate
has always been a significant challenge for makeup wearers. Our products are
specifically engineered to be 100% sweat-proof and mattifying, ensuring makeup
stays intact throughout the day.”
The brand’s products are free from harmful
chemicals, instead incorporating nourishing ingredients like Hyaluronic Acid,
Jojoba Oil, Cocoa Butter, and Vitamin E. Lipsticks, for instance, are crafted
without D5, Paraben, Mineral Oils, Talc, Sulphates, and Alcohol.
The path to launching Born16 was not without
challenges. The team encountered numerous obstacles, from delayed consignments
to vendor complications. Yet, these hurdles only strengthened their resolve.
“When you’re starting something new, complications are inevitable,” Mrs. Shweta
reflects. “But each challenge is an opportunity to learn and improve.”
As Born16 makes its debut, it promises to be
more than just another cosmetics brand. It represents a powerful narrative of
self-love, breaking free from societal constraints, and celebrating individual
beauty in all its forms.
Available now on the official website, Born16
invites women to experience a makeup revolution, encouraging them to feel
sixteen again – confident, vibrant, and unapologetically themselves.