Mumbai/Delhi/London:
· International best
practices to help to power India’s export growth engine
· PMF India Permanent Founder
Member Committee instituted, comprising of Ankit Utreja, Anand Mohan, Maya
Desouza, and Rahul Gossain
UK-based PM Forum,
the world’s largest community of Professional Services marketers, with over
4000 members across 40 countries, announced the launch of its India Chapter, PM
Forum India (PMFI), with opening of memberships and institution of the India
Core Committee (CC), with founding members Ankit Utreja (Chair), Anand Mohan, Maya De Souza, and Rahul Gossain adopting the India member
engagement charter that will govern and drive engagement for PM Forum members
in India, starting with a launch Event
in January 2025, In line with PM Forum’s international practice.
Announcing
the launch PM Forum’s India Chapter, Richard Chaplin, Founder PM Forum, UK said, “PM Forum India is set to go
places with a great core committee in place to facilitate and, huge growth
opportunities on offer, with demand set to grow multi-fold for professional
services marketing professionals with a global outlook and ability to
seamlessly integrate local market understand with international best practices.”
With this launch, PM
Forum, UK, will directly onboard members from India, including handling all
membership, and commercial aspects, to ensure members can access same valued
knowledge, insight, inspiration, platform access, and broader experience, as
their international counterparts. Alongside, the CC, working on a pro bono
basis, will drive the member engagement and facilitate engagement. PMFI Management
Committee will now be constituted to govern India member engagement, rotating
PM Forum India committee members, and a PM Forum, UK representative.
Speaking
on behalf of the committee, Ankit Utreja, Chair, PM Forum India (PMFI) said, “The committee and I are excited
to build the PM Forum India community. Given the increasingly critical role of
Professional services in India’s economy role and the implied importance of
marketing thereof, it is the perfect time for the PM Forum’s India Chapter to
take shape. I'm looking forward to building collaboration and facilitating
networking and knowledge amongst industry professionals in India.”
The PM Forum is
dedicated to raising the standards of marketing and enhancing the credibility
of marketers. As the needs of professional marketing teams evolve, the Forum is
committed to supporting firms through a combination of insight and inspiration.
Commenting on the launch in
India, Neha Sawjani Regional Director, PM Forum, UK “I am confident that PM Forum will
play a key enabling role in building a dynamic community for professional
services marketing specialists that will facilitate collaboration, learning,
and also exchange and integration of international practices.”
PF Forum: Enabling Growth of Professional
Services Globally
Professional services
& consulting is the fastest-growing and the second-largest bucket of
services exported from India, with over 18% share of total services
exports, highlighting the critical role being played by professional services
marketers in the growth sector, which requires specialist knowledge-based
marketing capabilities.PM Forum’s global network includes leading individuals
and firms from law, accountancy, property, engineering, consultancy, and
specialist sectors like real estate and healthcare. In India, PMFI will start with legal and
consulting space and expand to the other sectors like healthcare, real estate,
advocacy and public policy.