Kauvery Hospital's Special Initiative for Bladder Cancer Awareness Month
○ The initiative is to raise awareness on timely diagnosis
of bladder cancer
○ The hospital also emphasized on a latest technology that
helps in detecting bladder cancer
Chennai : Kauvery Hospital Alwarpet, a
leading multi speciality healthcare chain in Tamil Nadu launched an art expo
"Canvas of Hope," an initiative aimed at raising awareness about
bladder cancer through art. The art expo is in association with Merck
Speciality Pvt Ltd.
The hospital also emphasized on a
latest technology that helps in detecting bladder cancer, called the Urinary
Fluorescent Flow Cytometry (UFFC) technology. Detecting malignant cells in urine through flow cytometry
involves collecting a urine sample, staining the cells with special fluorescent
dyes, and passing them through a urine flow cytometer. As the cells flow
through a laser beam, they emit light based on their characteristics. The
machine measures this light to identify abnormal cells, such as cancer cells,
which often have larger sizes, abnormal DNA content, and specific surface
markers. This technique provides quick, detailed, and sensitive detection of
cancerous cells in the urine. Very few centers in India have the technology and
Kauvery Hospital is one among them.
Bladder cancer is the 11th most
common cancer worldwide. Bladder cancer is a
rare malignancy in the Indian population. As per the GLOBOCAN 2020 database,
bladder cancer is the 17th most common malignancy in India. The 5-year
prevalence appears to be 3.57 per 100,000 population leading to about 11000
deaths each year. Awareness and timely diagnosis are critical in improving
outcomes for patients.
"The major risk factors for
Bladder Cancer are smoking, exposure to chemicals, family history of cancer and
chronic bladder conditions. It is also
important to note that the awareness is on the lower side. Therefore, raising
awareness is crucial and we are pleased to raise the awareness about bladder
cancer through the powerful medium of art. Through this program, we hope to
educate the public about the importance of early detection and treatment, as
well as provide hope and support to those affected by this disease. The event will also highlight the
various effective treatment modalities available for patients with bladder
cancer such as surgery, chemotherapy, radiotherapy and immunotherapy", said Dr. A.N.Vaidhyswaran,
Director Radiation Oncology Kauvery Hospital, Alwarpet.
The launch event, held at Kauvery
Hospital Alwarpet, was graced by the presence of Thiru Kalaimamani Trotsky
Marudhu, a renowned artist. "Art has the ability to inspire and provoke
thought. I am honored to be a part of this initiative that uses art to raise
awareness about bladder cancer and thereby spreading awareness among the
society," said Thiru Kalaimamani Trotsky Marudhu.
The event showcased artworks by students of a leading university,
highlighting their creative interpretations of urinary
bladder cancer and its impact.
"Kauvery Cancer
Institute is equipped with expertise and advanced
technology for cancer treatment. We
have been actively raising awareness about cancer through various platforms. We
are delighted to collaborate with Merck for this commendable initiative that
leverages art as a medium. We believe that such efforts will significantly
enhance awareness about cancer and stress the critical role of early detection
in effective cancer treatment." said Dr Aravindan Selvaraj, Co-Founder and
Executive Director Kauvery Group of Hospitals.