· One of India’s leading electrical and
automation brands embraces a dynamic new identity
· Set to redefine excellence in India’s
Electrical Landscape through latest innovations designed and manufactured in
India
· Announces plans to invest Rs 850 cr. over the
next 3 years.
New
Delhi : L&T
Switchgear (L&T Electrical and Automation), one of India's leading
electrical and automation brands and a pioneer in energy management, today
unveiled its new brand identity, 'Lauritz Knudsen Electrical and Automation’.
Taking
the 70+ years legacy of the L&T Switchgear brand forward with an even
stronger customer focus, Lauritz Knudsen is poised to fortify its core LV and
MV Business while continuing to build capabilities in areas like the new energy
landscape encompassing renewables power generation and e-mobility solutions, serving
varied segments including Infrastructure, Industries, buildings, homes, and
agriculture.
In
2020, L&T Switchgear became a part of the Schneider Electric Group
following L&T's Strategic Divestment of its Electrical and Automation
(L&T E&A) business. L&T Switchgear will now be known as Lauritz
Knudsen. The company will strategically uphold its core values and unwavering
dedication to ‘Viksit Bharat’ and continue to conceptualize, design, and make
in India, for India and for the globe. This will accelerate the brand’s mission
to drive innovation and excellence in the electrical domain, addressing the
needs of India and global markets.
Speaking at the launch, Mr. Peter Herweck, Chief
Executive Officer at Schneider Electric,
underscored Lauritz Knudsen's pivotal role in driving innovation while
enhancing global competitiveness. "Lauritz Knudsen's vision prioritizes
innovation and excellence, aligning closely with India's growth story. Lauritz
Knudsen aims to strategically invest approximately INR 850 crores over the next
three years, further establishing its role as a significant player in India's
rapid growth trajectory in the electrical sector."
On this momentous occasion, Mr. Deepak Sharma, Zone
President - Greater India, MD & CEO of Schneider Electric India, said,
"As we embrace the 'Two Brands Two Sales' strategy in
India with Schneider Electric & Lauritz Knudsen brands, our aim will be to
make an even stronger contribution in the transformative journey of India by
offering unparalleled choices for our customers. We will continue to Listen,
Partner, and Innovate for a Viksit Bharat."
Lauritz Knudsen (formerly known as L&T Switchgear) boasts a robust
manufacturing footprint spanning 2.1 million square feet of state-of-the-art
factories, coupled with a nationwide presence encompassing 33+ offices across
500+ cities. As one of India's largest electrical players, it remains committed
to nurturing talent and fostering skill development. It has trained over
400,000 professionals through its six strategically located training centers in
Pune, Delhi, Vadodara, Lucknow, Coonoor, and Kolkata. Lauritz Knudsen's
solutions power major marquee projects & infrastructure of the country
including Power Plants, Refineries, Water and waste water management, Airports,
Metro, Offices, Stadiums, Universities, Hospitals & more.
About Lauritz Knudsen:
Lauritz
Knudsen (formerly known as L&T Switchgear) is a pioneer in energy
management and automation with a rich legacy of over 70 years in India. Lauritz
Knudsen offers a comprehensive portfolio of low-voltage switchgear,
medium-voltage switchgear, automation solutions, software, and services
catering to diverse segments, including homes, agriculture, buildings,
infrastructure, and industry. Lauritz Knudsen is one of the largest electrical
players in India and is committed to driving excellence and delivering superior
products and solutions that power India's growth journey.