Bengaluru, India—10th July
2024: As temperatures soared across the country, hitting record-breaking highs
this summer, Indians sought refuge in their air conditioners (ACs) and the
convenience of Alexa. Amazon witnessed a 75% increase in requests to Alexa to
control ACs during the last week of May, when the country recorded its hottest
temperature ever, when compared to March 2024.
While customers steadily asked Alexa to "switch the AC on”, a
slower growth in requests to turn them off indicates that ACs compatible with
Alexa were running longer to combat the heat. Moreover, there has been a 12.5%
year-over-year increase in customers’ requests to Alexa for AC controls,
e.g., “Alexa, switch on/off the AC”, and a 33% year-over-year
growth in controlling Alexa-compatible smart fans, e.g., “Alexa, switch
on/off the fan”. Alexa customers in India are also increasingly
embracing Alexa routines to automate the temperature at home. Routines are a
useful feature that allow customers to program and personalize Alexa actions,
including smart home tasks, as per their convenience without performing each
action separately.
Customers can also enable pre-set routines on their Alexa app. For
example, they can just say “Alexa, goodnight” and Alexa will say
good night, turn off compatible lights, and play sleep sounds. They can even
customize routines as per their preference. For instance, parents can enable a
bed time Alexa routine which will dim or turn off the compatible lights in
their kids’ bedroom and play a soothing lullaby or kids’ story at a set time
each night.
Over the last three years, Amazon has witnessed a 200% increase in smart
home devices connected to Alexa, along with a 100% surge in requests to control
smart lights, plugs, fans, TVs, security cameras, ACs, water heaters, and air
purifiers. This trend underscores the growing adoption of a connected and
automated lifestyle among Indian households.
Amazon India returns with its much-awaited Prime Day on July 20 and 21,
2024. During Prime Day, customers can embrace the smart way of living and
avail up to 55% off on Echo smart speakers and Fire TV sticks.
This is a great opportunity to grab the latest Echo smart speakers and Echo
Show smart displays with Alexa at incredible discounts or elevate at-home
entertainment with exciting offers on Fire TV sticks. Customers can also
explore smart home products that work with Alexa by visiting amazon.in/smarthome.
About Amazon
Amazon is guided
by four principles: customer obsession rather than competitor focus, passion
for invention, commitment to operational excellence, and long-term thinking.
Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best
Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping,
personalised recommendations, Prime, Fulfilment by Amazon, AWS, Kindle Direct
Publishing, Kindle, Fire TV, Amazon Echo, and Alexa are some of the things
pioneered by Amazon. For more information, visit www.aboutamazon.in and follow @AmazonNews_IN