Kajaria,
India's no. 1 tile manufacturer, has unveiled a powerful campaign to celebrate
the spirit of women empowerment and excellence in sports. As the world gears up
for the biggest sports event in
the world, Kajaria’s initiative features three dynamic Indian women athletes
who have broken barriers and inspired a generation of young women to pursue
their dreams.
The campaign
features World Champion Nikhat Zareen (Boxing), Commonwealth Gold Medalist Manu
Bhaker (Shooting), and Commonwealth Games gold medalist Manika Batra (Table
Tennis). This exciting campaign will debut with a high-impact digital film,
supported by extensive Print, POS, and Digital promotions.
The campaign, is a tribute to the strength,
resilience, and determination of women who have overcome obstacles to achieve
greatness. Through this campaign, Kajaria aims to encourage women to believe in
themselves and their abilities and promote gender equality and challenge existing
stereotypes.
Mr Rishi Kajaria, Joint Managing Director at Kajaria Ceramics Ltd,
said: “When one woman rises, other women rise with her. We
have seen it in life, and a lot in sports. Something that we have highlighted
in our campaign. A campaign that encourages women to believe in themselves,
follow their dreams, shine for their country, and finally pave the way for
others like her. As a company Kajaria is a staunch supporter of women
empowerment, and we felt the global sports event is the right occasion to
celebrate women who dare to dream big”.
About Kajaria
Kajaria
Ceramics is the largest manufacturer of ceramic/vitrified tiles in India and
the eighth largest in the world. With over three decades of excellence,
Kajaria’s innovative products have enhanced millions of homes across India.
Leveraging cutting-edge technology and state-of-the-art manufacturing
techniques, Kajaria has firmly established itself as the No. 1 tile brand in
the industry. The company operates 11 manufacturing plants across India,
specializing in tiles and bathware, and has proudly earned the Superbrand title
for 13 consecutive years.
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