Kota,
India, September 18, 2024: In the ever-evolving
direct selling industry, Dayjoy Marketing Private Limited has emerged as a
rising force under the leadership of its founder, Divyansh Agarwal. His
remarkable journey from an academically gifted student to a pioneering
entrepreneur has propelled Dayjoy to new heights as a wellness brand.
Dayjoy Marketing is a shining example of how
innovative thinking and a commitment to empowerment can transform lives.
Personal
Journey— From a Gifted Student to an Ingenuous Entrepreneur
Divyansh Agarwal’s journey from a young
prodigy to a visionary entrepreneur is the driving force behind Dayjoy
Marketing Private Limited. As the youngest managing director in the Indian
direct selling industry, Divyansh has rapidly made a name for himself,
exemplified by his recent Entrepreneurship Excellence Award from the Direct
Selling Today Awards 2023. His involvement in the Federation of Direct Selling
Companies India (FIDSI) further affirms his potential.
His educational background, which includes
graduating with First Class Honors in Information Management for Business from
University College London (UCL), laid a strong foundation for his career. At
UCL, he honed his skills in business strategy, leadership, and information
management. He also served in key leadership roles, such as Head of Public
Relations for the UCL Energy Society and Marketing Director for the UCL Hindu
Society.
During his school days, Divyansh began his
entrepreneurial journey with Roomkart.in and Crafito. While the former was an
online platform helping students find accommodation in Kota, the latter was a
service-based company, offering branding, web development and more to startups
and established businesses.
These cumulative experiences inspired his
vision to build a global wellness brand, Dayjoy—a company that not only offers
products but also empowers individuals by creating opportunities for financial
independence and personal growth through a robust direct selling model. By
blending the ancient science of natural healing with modern innovations, he
aims to promote holistic well-being and balance in everyday life.
Success
and Growth Story: Dayjoy Marketing
Since its inception, Dayjoy Marketing
Private Limited has achieved significant milestones, positioning itself as a
rapidly growing and forward-thinking company. One of the most notable
achievements is the successful expansion into Nepal in May 2024, marking the
company’s first international venture.
Despite regulatory challenges, Divyansh led
the team to establish Dayjoy Nepal Private Limited, maintaining the integrity
and values of the Dayjoy brand. The founder explains, “Our expansion into Nepal
was not just about entering a new market; it was about bringing our mission of
wellness and empowerment to a broader audience.”
The company’s franchise network in India
has expanded to over 1,000 outlets, supported by four regional offices in
Jharkhand, Odisha, Delhi, and Hyderabad, in addition to the head office in
Kota. Over the past five years, Dayjoy has received multiple awards, highlighting
its industry leadership and commitment to excellence. From being recognised as
the Startup of the Year 2020 to Education System of the Year (Corporate) 2023
by Direct Selling Today, Dayjoy has received numerous accolades and
achievements over the years since the time of its inception.
Furthermore, the company owns a few
patented products to its name that have impressed its loyal customers.
Unique
Features: The Dayjoy Advantage
Dayjoy's success is built on several unique
selling points that set the company apart in a crowded market:
Innovative
Product Range: The brand’s product portfolio has
grown to include over 150 SKUs, covering health supplements, personal care,
home care, kitchen care and agriculture products. These offerings are appealing
to health-conscious consumers seeking authentic and effective wellness options.
Backward
Integration and Quality Control: Dayjoy's ownership
of its manufacturing processes ensures stringent quality control, cost
efficiency, and the ability to innovate rapidly. With state-of-the-art
manufacturing facilities, Dayjoy guarantees the highest standards of quality,
transparency, and reliability.
Learning
Business Model: The Dayjoy DRIVE education system
is an all-encompassing training program for direct selling distributors. From
offering training sessions to encouraging personal and professional growth, the
system does it all.
Strong
Franchise Network: Dayjoy’s extensive franchise
network and robust infrastructure ensure widespread product availability and
efficient distributor support, enhancing customer satisfaction and distributor
success.
Visionary
Leadership: Under Divyansh’s leadership, Dayjoy has
achieved rapid growth and industry recognition, continuously setting new
benchmarks in the direct selling industry.
Commitment
to Community and Social Responsibility
Dayjoy also fosters entrepreneurship
through specialised community clubs:
●
Aarogyam Club: Focused on medical
professionals, promoting Ayurveda and holistic wellness.
●
Diva Club: Dedicated to empowering women
and providing them with tools and support for success.
●
Youthpreneurs: Targeting young
entrepreneurs under 30, offering mentorship and resources.
These initiatives reflect Dayjoy’s broader
mission to create positive social impact, making the brand more than just a
business—it’s a movement that empowers people from all walks of life.
Divyansh Agarwal envisions a future of
continued growth and innovation for Dayjoy. Plans include expanding into new
markets, introducing new product lines, and strengthening the company’s
presence in the direct selling industry.
By focusing on these strategic elements,
Divyansh aims to keep Dayjoy at the forefront of the industry, continually
evolving to meet market demands and setting new benchmarks for excellence in
direct selling.
Today, Divyansh Agarwal is recognised as a leading entrepreneur in the direct
selling industry, known for his innovative thinking, strategic leadership, and
commitment to empowering others. His journey from a young student in Kota to
the founder of a successful wellness company is a story of perseverance, skill
development, and a deep belief in the power of entrepreneurship to transform
lives.