Unveils an Innovative Installation Showcasing Cutting-Edge Solutions
and Design Excellence
Mumbai, September 20, 2024: Pidilite Industries Limited, a leading
manufacturer of home improvement and construction solutions, partners with the
prestigious Architectural Digest Design
Show (ADDS) 2024. This event unites the country’s top architects,
designers, influencers, and industry luminaries. Pidilite is an Associate
Sponsor for the event.
Pidilite is
showcasing an innovative installation shaped like totem pillars titled “Materials, Spaces & Emotions,”
featuring the company’s diverse solutions. The installation’s objective is to bring
to the fore a sensory
exploration of how the tactile and tangible become powerful mediums of
experience in architecture.
Kavinder Singh, Joint Managing Director
Designate of Pidilite, said, “The AD
Design Show is India’s premier design event, and at Pidilite, we are committed
to enabling the country’s top creative
minds to build structures
that blend elegance with resilience using our pioneering solutions. At Pidilite, we believe great
designs are not just seen but also felt. Our installation at ADDS showcases a
range of Pidilite solutions, demonstrating the ability to transform materials
and spaces into powerful experiences.”
Talking about
the association, Sandeep Lodha, Managing Director, Conde Nast India, added, “We
are thrilled to have Pidilite as one of our noteworthy partners for this year’s
AD Design Show. Their passion for design, innovation and
creativity aligns perfectly with our ethos and their contributions—from the
stunning totems to the engaging
lounge experience—have added
tremendous value to the overall
event. The AD Design Show continues to serve as a platform for
creativity and with the support of Pidilite, it sets the stage for future
collaborations and innovations.”
The totems
stand as sculptural expressions of design's ability to evoke a feeling.
Inspired by Brutalist, Japandi, Bauhaus, and Art Deco themes,
each totem pillar connects materials
to memory, aspiration, and human experience. This approach underlines the brand’s
commitment to innovation, aesthetics, and sustainability in modern architecture. Pidilite’s diverse solutions, including
ICA Pidilite, Roff, Tenax, Grupo Puma, and Dr. Cipy, feature on the
installation.
Pidilite’s
installation and dialogues over these three days aim to demonstrate how
thoughtful material integration creates spaces that are functional, visually
captivating, and enduring.
About Pidilite:
Pidilite Industries Limited is
a leading manufacturer of adhesives and sealants, construction chemicals,
craftsmen products, DIY (Do-It-Yourself) products and polymer emulsions in
India. Our products range also includes paint chemicals, automotive chemicals,
art materials and stationery, fabric care, maintenance chemicals, industrial adhesives, industrial resins and organic pigments
& preparations.
Most of the products have been
developed through strong in-house R&D. Our brand name Fevicol has become
synonymous with adhesives to millions in India and is ranked amongst
the most trusted
brands in the country. Some of our other major
brands are M-Seal,
Fevikwik, Fevistik, Roff,
Dr. Fixit, Araldite
and Fevicryl.
For any further queries,
please contact: hiral.vasani@pidilite.com mirabilisinc@mirabilisinc.com