Following worldwide anticipation,
multi-faceted trailblazer JENNIE releases her anxiously awaited new
single and music video “Mantra” out today via Columbia
Records/ODDATELIER.
Listen HERE.
Watch the Tanu Muino (Dua Lipa, Harry Styles) directed music video HERE.
About the single, she commented, “It’s
the perfect song to begin my new era. I think ‘Mantra’ will
make my fans happy but also show a new side of me as a solo artist. The song
was inspired by my time recording in Los Angeles and hopefully fans feel that
energy - which is about being positive, being expressive, and being true to who
you are. It’s energetic and empowering with a message for all of my ladies, women,
and pretty girls out there to love yourself for who you are. This is your
anthem.”
“Mantra”
ignites her next phase as an unapologetic and undeniable statement song.
Between a hard-hitting bass line and bold beat, she confidently proclaims, “Sometimes
girls just gotta have fun.” Accompanied by a stunning visual, the
song definitely has all the makings of a blockbuster.
Regarding the LA centric video, she
added, “It reflects the main theme of female empowerment and confidence. It
was important for the overall vision to be consistent, and I love how it turned
out. I’m so excited to finally put it out there.”
“Mantra”
arrives as the first song from JENNIE’s forthcoming solo album under the newly
minted partnership of Columbia Records ODDATELIER.
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ABOUT JENNIE:
Since bursting onto the scene in 2016, JENNIE has impacted
culture and made history via her music, acting, fashion, and entrepreneurship.
The world initially met her during 2016 as one-fourth of powerhouse BLACKPINK,
breaking countless records such as becoming “the only Korean band to
headline Coachella,” “the highest-charting female Korean act on the US
Billboard Hot 100 and Billboard 200” and their ‘Born Pink World Tour’ being
the highest-grossing concert tour by a female group and Asian act in history.
Renowned for her inimitable style and elite fashion sense, she has
graced the covers of countless publications (Vogue, Rolling Stone,
Elle, and more) and collaborated with everyone from Chanel to Adidas
to Beats to Gentle Monster. She is a frequent attendee of the
Met Gala and Paris Fashion Week with the multiple brands she works with.
At the helm of her very own record label and entertainment company
ODDATELIER, JENNIE has commenced her next creative chapter.
WATCH HERE
Press Assets
HERE