National:
The Souled Store, one of
India’s biggest lifestyle brands, has elevated its relationship with cricket
icon Hardik Pandya, who has now become an investor in the company. This
strategic partnership marks a significant milestone for The Souled Store as it
aims to further expand its footprint in the Indian fashion industry.
Hardik
Pandya, who has been a brand ambassador for The Souled Store since 2022, is
excited to deepen his involvement by supporting the brand's vision of being the
one stop destination for trendy and top-quality products for the youth.
Hardik
Pandya, exclusively managed by RISE Worldwide, expressed
his enthusiasm about this investment ““My journey with The Souled Store has been
a special one. What started as a partnership has grown into something much
bigger. I have always admired their passion for creating something fun,
relatable, and exciting for the youth of India. I’m thrilled to be a part of
this very loved homegrown brand’s next chapter and look forward to contributing
to its continued success and growth.”
I’m
excited to strengthen my partnership with The Souled Store, a brand that
resonates with both the youth of the country and me. As an Indian athlete, I
believe in the potential of homegrown brands, and this journey is about
supporting innovation and creativity to help shoppers look and feel their best.
I look forward to being part of this exciting partnership and fueling growth
and love for the brand.”
Vedang
Patel, Co-founder of The Souled Store, says, “Hardik embodies everything that The Souled
Store stands for, representing a true ‘Made in India’ success story. We are
thrilled to welcome him into the family. His passion for fashion and deep
understanding of the Indian youth will bring immense value to our brand.
Together, we aim to innovate and create products with high quality that
resonate with the youth while celebrating their individuality and interests.”
Since 2022,
The Souled Store has impressively grown and is complemented by a remarkable
revenue increase, with a compound annual growth rate (CAGR) of 55%. The brand
has increased its offline presence, growing from 8 stores to 30+ stores across
15+ cities and is on track to add another 5 stores by the end of this month.
The brand has more than doubled its user base which creates a positive impact
of strategic leadership and market expansion initiatives.
The Souled
Store and Hardik Pandya have mutually benefited from their collaboration over
the past two years. As a brand ambassador, Hardik has not only amplified The
Souled Store's visibility in the competitive fashion landscape but has also
aligned the brand with the vibrant spirit of youth culture, which resonates
deeply with his fanbase.
This synergy
has allowed both Hardik and The Souled Store to grow, creating a strong
community of fans and customers who appreciate great quality clothing and want
to keep up with the fashion trends.
With this new
investment, The Souled Store plans to accelerate its product development,
expand its online and offline presence, and explore new creative
collaborations.
About
The Souled Store:
The Souled
Store is India's largest pop culture brand, boasting over 200 licenses,
including giants like One Piece, Naruto, and Marvel. For the past 11 years, The
Souled Store has been dedicated to celebrating fans and pop culture,
consistently going above and beyond to engage their community. In addition to
its extensive collection of fandom merchandise, The Souled Store also offers a
variety of solid apparel such as cargos, linen shirts, sneakers and more. In
addition to their extensive online presence, The Souled Store operates over 30
stores across India.