Gurgaon, Haryana., October 04, 2024 :
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At an
all-time high of YTD Q3 car sales (BMW + MINI): 10,556 units, +10% growth.
●
Overwhelming
demand for Long Wheelbase models. (BMW 3 Series, BMW 5 Series, BMW 7 Series).
●
BMW 5 Series
stars the festive season with strong deliveries.
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BMW Luxury
Class affirms the symbol of exclusivity with BMW 7 Series, BMW i7 and BMW X7.
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BMW X1
dominates the Luxury Compact SAV segment.
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Leadership
in Luxury Electric segment continues with the widest portfolio.
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BMW i7 is
the largest selling BMW EV.
BMW
Group India continues its success story by posting best-ever year to date car
sales (January – September 2024) with 10% growth. In the first nine months,
10,556 cars (BMW and MINI) and 5,638 motorcycles (BMW Motorrad) have been
delivered. BMW sold 10,056 units and MINI 500 units.
Mr.
Vikram Pawah, President and CEO, BMW Group India said, “BMW Group India is
scaling new heights with consistent and robust business results. The highest
ever car deliveries during January to September this year, reflects the synergy
between a successful strategy and an unparalleled customer experience. BMW
Group India is changing the game with its long wheelbase product portfolio and
a strong electric mobility offensive. Key models like the BMW 7 Series Long
Wheelbase, BMW 3 Series Long Wheelbase and BMW X1 are leading in their segments
and demand for the new BMW 5 Series Long Wheelbase is overwhelming. Excellence
across the entire spectrum of sales, aftersales, processes and customer
engagements set our brands apart, creating an intense pull for both existing
customers and aspiring individuals who want to enjoy sheer driving pleasure.”
BMW
Joy Days complimented the festive seasons as a catalyst for strong sales
performance. The newly launched BMW 5 Series has already garnered sales of over
300 units with a strong order bank over 600 units.
BMW Group Electric Vehicles (EV)
With
the widest and most attractive range of electric vehicles in the luxury
segment, BMW Group India maintains its top position in the electric mobility
space. 725 units of fully electric BMW and MINI cars were delivered YTD Q3
2024. BMW i7 was the largest selling BMW EV.
BMW
Group India now offers six electric cars and two electric scooters in India –
BMW:
i7, i5, i4, iX, iX1 | MINI: Countryman Electric | BMW Motorrad: CE 04 and CE
02.
BMW
Group India is the first luxury car manufacturer in the country to cross the
milestone of over 2,000 EV deliveries till date. BMW iX is the most popular
luxury EV in India with over 1,000 units sold till date.
Apart
from the strong product offensive, a key differentiating factor in this success
is building a robust electric ecosystem for customers. BMW Group India has one
of the largest fast-charging networks at its dealerships across 51 cities in
India. Additional facilities like complimentary home charger with installation,
Destination Charging and Smart E-Routing come together to build strong trust in
electric mobility services from BMW and MINI.
BMW Long Wheelbase Range
BMW
India possesses the largest portfolio of long wheelbase models in the luxury
segment – BMW 7 Series, BMW 5 Series and BMW 3 Series. Designed keeping the
requirements of Indian clientele in mind, these strategic models are highly
successful due to enhanced space, comfort and luxury.
BMW Luxury Class (BMW 7 Series, BMW
i7, BMW X7 and BMW XM)
BMW
Luxury Class vehicles contributed 17% to total sales and BMW X7 was the
highest-selling model. Launch of new exclusive editions such as BMW X7
Signature heightened the opulence of the segment.
BMW Sports Activity Vehicles and
Sedans
With
around 50:50 ratio between sports activity vehicles and sedans sales, BMW Group
India is strategically positioned across the entire product spectrum in the
luxury segment.
BMW
Sports Activity Vehicles contributed 55% to sales. BMW X1 was the most popular
SAV with around 20% share in sales. BMW 3 Series was once again the highest
selling BMW sedan with a 19% share in sales.
BMW and MINI 360°
Customers
enjoy great value proposition and complete peace of mind with the 360⁰ finance
plan from BMW India Financial Services which offers attractive low monthly
instalments, assured buy-back, flexible end of term options and an opportunity
to upgrade to a new car amongst other benefits. 7 out of 10 cars financed by
BMW India Financial Services are through BMW and MINI 360⁰.
For
BMW Joy Days festive offers, BMW India Financial Services has introduced
exclusive finance plans with interest rates as low as 7.75% per annum and
comprehensive EMI plans starting from just INR 49,999 onwards. (Valid on select
models)
BMW Group India
With
BMW, MINI and Motorrad, the BMW Group has its sight set firmly on the premium
sector of the Indian automobile market. Along with cars and motorcycles, BMW
Group's activities in India comprise of financial services for its premium
clientele. BMW India and BMW India Financial Services are 100% subsidiaries of
the BMW Group and are headquartered in Gurgaon (National Capital Region).
BMW
India started operations in 2007. The wide range of its activities include a
manufacturing plant in Chennai, a parts warehouse in Pune, a training centre in
Gurgaon NCR and development of a dealer organisation across major metropolitan
centres of the country.
MINI
has successfully established itself as a premium small car brand in India since
its launch in January 2012. BMW Motorrad officially started its operations as a
part of the Indian subsidiary of BMW Group in April 2017.
With
BMW, MINI and BMW Motorrad, BMW Group India currently has over 80 touchpoints
across the country setting high benchmarks in service quality and customer
service. With launch of Retail.NEXT, BMW Group India aims to create a
future-forward retail space that not only showcases its vehicles but also
embodies the brand’s commitment to luxury, innovation, and customer satisfaction.
The new retail concept entails new design, new digital tools, new roles, and
new processes. With a total investment of INR 365.6 crores, Retail.NEXT will be
implemented across 56 facilities in 33 cities over 36 months.
BMW
India Financial Services, a Non-Banking Finance Company (NBFC), started
operations in 2010. It operates with three business lines: Retail Finance,
Commercial Finance and Insurance Solutions (as corporate agents). The services
offered through BMW India Financial Services are significantly valuable to the
premium clientele who require exclusive and flexible financial solutions.
If you have any
queries, please contact:
BMW Group India
Abhay Dange,
Director, Press and Corporate Affairs
Cell: +91 9910481013;
Email: Abhay.Dange@bmw.in
Richa Sharma,
Business and Finance Communication
Cell: +91
9910022148; Email: Richa.Sharma@bmw.in
Internet: www.bmw.in
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