-Featuring Intricate Craftsmanship that Merges Tradition with Modern
Elegance-
October 2024 : As the festive season approaches, Tanishq, India’s largest jewellery
brand from the house of Tata, unveils its newest festive masterpiece—The
Nav-Raani Collection, a radiant tribute to the modern-day queen.
Honouring today’s women, the collection embodies the perfect balance of bold
modernity and classic elegance, designed to celebrate the regal spirit that
shines especially during the festive season.
Inspired by the splendor of royal courts,
majestic palaces, and storied heritage, Nav-Raani redefines traditional
jewellery by merging intricate handcrafted artisanship with contemporary flair. The
collection showcases the finest craftsmanship through standout Karigaris such
as high-brilliance Kundan in Badhroom setting Kajar and mirror finish glass enamel
work, and colored Kundan with an ombre effect. These signature techniques
are further complemented by delicate Jaali patterns, the
timeless Ras Rava and Partaj techniques, and
the dazzling Chandak and Kalgi motifs, all
coming together to create jewellery that is both regal and modern. Enhanced by 3D laser-cut beads
and casted stamps each piece is a stunning manifestation of regal opulence.
Whether it’s statement neckwear or intricately designed earrings, every piece
captures the grandeur and grace of royal jewellery, perfectly tailored for the modern
woman.
This collection goes beyond mere adornment—it's about celebrating the
regal essence that every woman carries within her. While she may not always
embody the persona of a queen every day, Diwali is when her inner royalty
radiates through, as she embraces the warmth, grace, and timeless beauty
that Nav-Raani offers. It’s a tribute to her strength, poise,
and the aura she exudes during these special moments.
Speaking about the collection, Revathi Kant, Chief Design Officer,
Titan Company Limited, shares, “We are immensely proud to present the
Nav-Raani collection, a splendid reflection of intricate craftsmanship inspired
by regal heritage. Each piece is meticulously crafted, showcasing the
exceptional skill of our artisans and their ability to transform traditional
techniques into modern designs. Every design in this collection tells a story
of strength and elegance—an homage to the modern women who navigate their lives
with confidence and grace. At Tanishq, we’ve designed these jewels to merge the
old-world charm of royal courts with contemporary sensibilities, creating
pieces that resonate deeply with today's queens. Nav-Raani is not just
jewellery—it’s a celebration of a woman’s spirit, transforming her festive
moments into timeless memories.”
The Nav-Raani collection is a stunning representation
of the festive spirit. As a symbol of both tradition and modernity, it is
perfect for Diwali gifting, allowing women to experience the rich craftsmanship
that Tanishq is renowned for. From royal jewellery pieces for modern day queens
to contemporary designs, Nav-Raani offers something for every
discerning woman, at diverse price points, making luxury accessible for all. It
is a collection crafted for those who appreciate the beauty in both the
heritage of the past and the elegance of the present.
The brand also launched a film directed by internationally acclaimed
filmmaker Mira Nair marking her first-ever Indian TV commercial. Conceptualised
by Lowe Lintas, Tanishq's festive campaign film beautifully showcases women who
don't necessarily need crowns to feel royal but wear their strength, beauty and
elegance as a badge of royalty. The Nav-Raani collection's exquisite designs
embody each woman's unique qualities, offering jewellery crafted with unmatched
artistry to highlight her regal spirit.
About
Tanishq:
Tanishq, India’s most-loved jewellery brand from the TATA Group, has
been synonymous with superior craftsmanship, exclusive designs and guaranteed
product quality for over two decades. It has built for itself the envious
reputation of being the only jewellery brand in the country that strives to
understand the Indian woman and provide her with jewellery that meets her
traditional and contemporary aspirations and desires. To stress their
commitment to offer the purest jewellery, all Tanishq stores are equipped with
the Karatmeter which enables customers to check the purity of their gold in the
most efficient manner. The Tanishq retail chain currently spreads across 450+
exclusive boutiques in more than 250+ cities.