Ahmedabad,
India, October 19, 2024: The Indian e-commerce terrain
has welcomed a young start-up from Ahmedabad. Touch925, founded by IIMA student Nishit
Begwani, is not just selling silver jewellery; it's crafting memories,
strengthening relationships, and redefining the art of gifting – all with a
dash of humour and a spark of innovation.
From
B-School to Bling: The Journey of the Entrepreneur
While most MBA students were buried in case
studies, Nishit Begwani was busy identifying a glaring gap in the Indian
jewellery market. "I realised that quality silver jewellery at affordable
prices was a rarity," Nishit recalls. "There was an opportunity to
create something truly special – a brand that combines luxury, affordability,
and meaning."
This insight led to the birth of Touch925 in
July 2023. Applying the business acumen gained at IIMA, the founder sets out to
disrupt the jewellery industry with a clear vision: to make high-quality silver
jewellery accessible to all while prioritising ethical practices and customer
satisfaction. In just one year, Touch925 has achieved remarkable success,
launching 10,000+ SKUs and reaching over 40,000 happy customers.
Shining
Bright: Touch925's Unique Value Proposition
Touch925 quickly distinguished itself in the
crowded jewellery market with its significant offerings:
1.
Affordable Luxury: High-quality 925 silver jewellery
at competitive prices
2.
Lasting Brilliance: Innovative anti-tarnish technology
ensures long-lasting shine
3.
Ethical Sparkle: Ethically sourced products supporting
local artisans
4.
Something for Everyone: A wide range including men's,
women's, and kids' jewellery, as well as pure silver idols
Rapid
Growth with Creative Marketing Strategies
In an industry often perceived as traditional,
Touch925 is breaking new ground with its marketing strategies. "We believe
in connecting with our customers in ways that resonate with their daily lives
and experiences," the entrepreneur explains. This philosophy led to
Touch925 becoming the first jewellery brand to embrace meme and comic
marketing.
Besides hitting the spot, the meme content on
their Instagram page was covered by over 50+ meme pages. Not to forget, each of
these pages has a 1 million+ following with gigantic engagement potential.
The Diwali campaign, #DiwaliBachaLi, has been
an enormous hit, capturing the spirit of the festive season. With thoughtful
gifting solutions and a dash of humour, the campaign has truly resonated with
audiences. From helping husbands avoid festive "kalesh" to
celebrating the joy of silver jewellery, it has brought smiles to countless
faces.
On Instagram alone, the #DiwaliBachaLi
campaign garnered over 1 million+ views, while meme pages enthusiastically
shared the content, making it a social media sensation.
The brand's recent expansion into kids'
jewelry and unique gifting options, along with the introduction of candles and
perfumes, further demonstrates its commitment to evolving with customer needs
and desires.
As Touch925 continues to grow, Nishit Begwani
aims to create a brand that disrupts the jewellery market and redefines the
essence of meaningful gifting in India. In a world where the material often
overshadows the meaningful, Touch925 stands as a shining example of how
business can be a force for positive change.